Values-Aligned Branding for Small Business with Christine Lieu

Graphic designer Christine Lieu, the expert behind CL Designs and the Brand Party Podcast, outlines what great branding makes possible for holistic businesses: clear communication of values, more potential customers, and increased ease and cohesion during launches.

It’s no secret that great branding is important to your business: it can save you valuable time and energy while quickly and effectively communicating your core values with your audience and boosting your sales.

But what exactly does branding entail? And which parts of branding are actually important to focus on for small businesses?

In this episode, holistic business coach and strategist Sarah M. Chappell chats with Christine Lieu, the expert behind CL Designs and the Brand Party Podcast. Christine is a graphic designer who helps purpose-driven businesses create cohesive branding, web design, and social content to drive impact and sales.

Sarah and Christine discuss why branding is so critical for holistic entrepreneurs, how to use branding to reach your ideal customers, where to begin when starting out with branding assets, how strong branding can create more ease during launches, and the most important aspects of branding to focus on in order to bring your messaging to the surface and make it shine.

Tune in for a fun and information-packed conversation on how to use branding to align your business with your values, attract the right people, and make running your business a whole lot easier.


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1:18—What is branding and why does it matter?
8:09—How to use branding to communicate core values
12:54—How to save time during launches with branding and assets
17:20—The importance of sales pages and why you should love them
23:44—Where to start in approaching branding assets

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